Vogue Italia's Franca Sozzani Thinks "Bloggers Are A Viral Cold"

Franca Sozzani - the Editor-in-Chief of Vogue Italia wrote on her own blog today:

"There are many questions about the invasion of fashion bloggers. Why are they so credited? Why do they sit in front row? Why does the Chamber of Italian Fashion thinks so highly of them, so much as to provide them with a driver during the shows as it's happened during menswear?.......Lets wait a minute before acclaiming it or hating it. There are still a lot of people who don't know what blogger means, and none of us knows how it will evolve. It's still under observation. The only thing I can say with certitude it's that if it were a disease, we would call it a viral cold. An epidemic!"

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